The 2009 Star Trek reboot was a immense bang among U.S. audience , restore the classic series to much of its past glory . But oversea , not so much . At a time when tentpole movies draw more of their box power from foreign grocery , Paramount aims to curb the actual last frontier : Asia and Europe .
There ’s a fascinating man in the Hollywood newsperson about the movement to make Trek ingathering to extraneous audience , admit an all - out Puerto Rico effort . But in particular , it seems to boil down to emphasizing the skilful - vs - evil conflict in the movie , and the fact that much of the motion picture takes seat on Earth , rather than in distance . And there ’s this quote :
“ In many place , we did extensive enquiry to obtain out what we should showcase , ” explain chairman of international distribution Anthony Marcoly . “ Overseas , we ’ve tried to get aside from the Trekkiness of it all . ”
So there you have it . Less Trekkiness , more Transformers - iness . You almost have to trust this gambit fails .
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