How Pioneer Is Keeping World’s Best TV Secret Sauce (Mostly) Secret

Click to viewPioneer ’s Kuro plasma solidification are thebest TVsonthe market , correctly now , stop none . So it was a little disconcerting to hear that they’reofficially quittingplasma panel production and outsourcing it . We just tattle with Russ Johnston , Pioneer ’s Executive VP of Marketing and Product Planning forHome Entertainmentabout the future tense of Pioneer ’s plasma business , in special , Kuro . Good news , plasma theater of operations diehard : Kuro is going nowhere , and they ’re keeping ( most ) of its magic to themselves . How ?

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According to Russ , theKuro recipefor its extremist - blackness is “ three core group factor — truthfully , all three are just as important — the filter , the mainframe ” and the panel . And all they ’re outsourcing is the venire , or in Russ ’s Bible , “ just the glass . ” Pioneer ’s former leg up on the panel itself — in - case electric cell structure — is being used by middling much everybody in the biz now , so there ’s not really a “ striking difference ” from control panel to board .

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The panel supplier — believably Panasonic , since it ’s the only one they ’ve announced they ’re holding discussion with — is in fact “ go to learn or we ’re going to disclose a few thing about our mental faculty so they can enforce the right spec to us . ” But it ’s the processor and software that actually directs how the panel fires , so most of its undercover formula will remain that way . It might be comfortable to overturn mastermind the software system and filter side of the recipe if they know what ’s in Pioneer ’s panels though .

Bottom strain though , Pioneer plans on keep the same standards and their “ end to get that uttermost dividing line model and combine it with anew , unequaled form factor ” is “ unwavering . ” The last sets we ’ll see with in - house Pioneer instrument panel are do out this June , and they ’ll be announced in May . We ’ll see outsourced sets sometime in 2009 , which is when we could also see the first Pioneer LCDs in the US , but they wo n’t bear the Kuro name unless it “ has the deoxyribonucleic acid of Kuro . ” Lastly , the lower production cost might not straight off translate into cheaper set — after all the move is make plasma profitable again .

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