Google Is Leapfrogging Apple

The Google I / O conference has been dizzyingly dense , with declaration from near every nook of Google ’s ever - expanding apparatus . The meatiest news program comes direct from Google ’s most intense front line : Android Froyo(version 2.2 ) ; a bevy of canny young swarm services ; and a mobile ad platform couple withGoogle TVmarching into conflict with vie products from Microsoft , and much more pointedly , Apple .

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Google ’s last 18 month have been a period of phrenetic catchup , in which we saw Android reach lineament conservation of parity with iPhone OS , the Android Market explode , and Google ’s confidence slowly build . Apple had been setting the terms of the battle , taunt Google into action . The competition was fierce , but the fight was on Apple ’s terms .

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Google ’s commonplace of that . In the space of two day , they ’ve leapfrogged Apple stunningly : They ’ve matched Apple ’s roving atomic number 8 in predictable way , and embarrassed it in others ( flash lamp on mobiles may not be as horrific as Apple has implied ) ; they ’ve invade the living elbow room with a dedication and heartiness that make Apple TV look like a jokey experiment ; they ’ve steamroller the mobile ad market with as solid a political program as Apple ’s and , more importantly , C of thousands of advertisers ; they ’ve assume monolithic steps into the cloud , and into cyclosis — the variety of clobber nerds talk about , but did n’t ask to see so soon .

How bang-up is Google ’s Vic Gundotra ? Well - verbalize , quick on his feet , and able to take swipe at Apple without seeming snide . ( It helps that he chose to round Apple primarily on a feature - to - feature base , although there were plenty of references to philosophical difference , too . ) Somehow Gundotra managed to give an entire presentation fill with attack on Apple — notably the iPad compared to the iPhone , although that could have been simply because the iPad is the fast Apple Touch twist — without seeming whiny or overreactive . That ’s a coup .

While the entire I / O keynote today was passing potent , Gundotra was sorely missed when he hand over the mic to other Googlers as they discover Google TV . Google is staffed by nerd and it ’s to their credit that they put those dweeb out in front of the populace . But the close catastrophe of the Google TV demonstration prove , when a lively demonstration cash in one’s chips off the rail , you need someone with the appeal to retrieve gracefully . Gundotra is that mortal . ( Even though he misspeak “ Froyo ” . ) – JJ

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“We discovered something cool: It’s called the internet.”

We ’ve spilled a good deal of ink over Android ’s deficiency of media syncing , and what seemed like an half - assed online sync system . The pieces just did n’t add up to a whole . There was no need to synchronise to a screen background for most of your data point , but there was no soft , slick style to transfer media . Apps were handled exclusively on the phone ’ App Market apps , which was a botheration . The experience was fall apart , so mass complained . Why could n’t we just have an iTunes - style app , at least ?

Well , now we know . With Android Froyo , apps are synced wirelessly between your screen background web browser app and your telephone set , music is streamed from your home PC to your handset over 3 G , and instruction — map directions , lookup terms , web pages and potential all kinds of other clobber — can be zapped to your French telephone from a screen background browser app . Sync as Apple fix it suddenly looks trite and ill-chosen . The new sync is insistent , it ’s less redundant , it makes sense . And the Modern sync belong to Google .

It’s the Ads, Stupid

away from the requisite technical hiccups , Google ’s presentation today was astonishingly assured . And never was it more assured than during the AdSense mobile introduction . Here we saw Google reveal something a pile like what Jobs bear witness with iAds , flop down to the “ users do n’t like to pull up stakes their apps ” mantra .

But Apple ’s presentation was about a unexampled ad weapons platform , which let ’s be point-blank : Ugh . You ’ve got a pretty fabric for advert , Apple ? drug user do n’t care because , well , we detest advertising . Devs were n’t too excited , because Apple ’s system was new , unproven and , well , not awfully interesting .

Apple TV, Blindsided

Apple TV withered not for lack of potency , but for lack of ambition . It ’s as if Apple decided to invade our go room , built the box they need to do it , then gave up when it was n’t a unfounded , immediate success . In doing so , they squandered a multi - yr head start .

Google TV is a markedly different product than Apple telecasting — more like TiVo ’s belated box than Apple ’s crippled Mac Mini — but that ’s only because Google is occupy a much more fast-growing tack . Instead of a individual boxful to supplement your idiot box , Google want to take it over . They want to merge TV and the cyberspace in a real way , not with token appliance or content shop . They want app devs , computer hardware partners , content better half and lookup traffic , which for us , transform to apps , tons of computer hardware choices , a concourse of view options and a real window to the internet . Where Apple TV had iTunes , Google TV will have Amazon , Netflix , YouTube and Hulu . Where Apple TV had a walled - off depository of download , paid content , Google will have a massive selection of content , free and paid , complement your regular TV channels , not mulishly isolated from them .

Google Comes of Age

In the past , Google has always been recent to the party — and they seldom outpaced Apple . The iPhone place the whole step and term for the mobile war , with iTunes and the App Store loom boastfully over every newcomer , including Android . Apple TV came out in 2007 . The iPad is the standard to which every Modern pad will be mensurate . Through their successes , Apple has defined a visual sensation : It ’s a company that loves ascendence , that transfer the meaning and importance of “ apps , ” and which sees itself master intimately every facial expression of its users ’ technical lives . It ’s a vision that ignores the swarm , except when it ca n’t . And it ’s a visual sense that has an exit engagement .

Google , too , has a hunger for domination , but they ’ve finally got vision of their own to accompany it : A vision of cellphones and screen background link seamlessly — revolutionarily , magically — over the internet ; a visual sensation of medium that streams when you want it , and disappears when you do n’t ; a vision that find out TV as an lengthiness of the internet , not simply a dumb sieve .

Google ’s get a ton of work to do . Android is break up , and huge share of the handsets people own today will never take vantage of Froyo ’s new features . Any new idiot box product takes days to trickle into the median animation room . Media cyclosis is an inevitableness , but the infrastructure is n’t there to in full realise it , and what Google showed off today does n’t address everything . ( The is no video constituent to their newSimplify Media - based music stream software package , for now . ) But listening to Google ’s newly recreate Vic Gundotra after a especially uninspired serial publication of Jobsnotes , peering into each company ’s time to come , I see Google stepping out in advance — and with one impressive lead .

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