FACEBOOK IS DOING JUST FINE, OK?

Keeping a brisk pace in its eonian seeking to be as vexation - inducing as possible , Facebookannounced on Mondaythat it has rebranded as FACEBOOK .

Yes , that ’s ripe . Facebook is now FACEBOOK , written in all caps in what looks quite like a friendlier version of the vaguely authoritarian Futura fount to capture some of that “ Zuckerberg stereotype on a human face , constantly ” energy . While the spelling has n’t interchange , we ’d like to imagine that the right pronunciation of the rebranded entity need terrified screaming .

accord to the fellowship ’s web log post , save by chief merchandising policeman Antonio Lucio , the decision was made “ to be clearer about the products that fare from Facebook . ” In practice , that think adding extra front - face Facebook brand to product produced by subsidiary companies like Instagram , WhatsApp , and Oculus at a meter when the caller is staring down a steadily growing act ofantitrust and anticompetition inquiries .

Gif: (Facebook)

Facebook has also denote efforts to further incorporate WhatsApp , Instagram , and Facebook Messenger intoone unified technical backend , triggeringadditional antitrust concerns(such as whether it is trying to mark an goal - run around regulators by make the companytoo unmanageable to break up ) .

“ This brand modification is a way to better communicate our ownership structure to the multitude and businesses who apply our services to touch base , ploughshare , work up community and grow their audiences , ” Lucio wrote .

The main Facebook mobile app will keep on its historic stigmatisation , in which the horrified screaming is only implicit .

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FAAAAAAAAAAACE!!!!!Graphic: (Facebook)

According to Bloomberg , the rebrand is not actually about corporate transparency in the traditional sentiency . Instead , it ’s about render to reclaim any remaining grace user have towards Facebook ’s subsidiaries . Lucio tell apart the net thatPew Research Center pollingshowed about 29 percent of users did n’t know Facebook owns both Instagram and WhatsApp , but “ When they know , the overall appreciation for the Facebook home in reality grows . ” ( Lucio conceded that more nearly associating the privacy - centrical WhatsApp with Facebook may end with it experiencing what he euphemistically termed a “ brand taxation . ” )

Facebook also conceive changing its incorporated name à la Google ’s 2015 decision to restructure underthe Alphabet umbrella , Lucio told Bloomberg , but that would have been “ comprehend as artful by the rest of the world . ” Instead , the party want “ to mistreat up and share with ” its job , Lucio add .

In any case , Gizmodo ’s editorial dash guidebook clearly state “ Do not use ALL CAPS unless it ’s an actual acronym , to avoid inflate brands ’ stylistic grandness . ” So , from our perspective , good work presumptively holding scads of merchandising merging to change absolutely nothing .

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