In the gastronomic field of honor of fast food , McDonald ’s remain on top . The restaurant mountain chain lately rankednumber nineon a Forbes tilt of the humanity ’s most valuable brands , with one-year profit of nearly $ 5 billion .
As the unquestioned king , there ’s little incentive to give rival Burger King the sentence of day . But last fall , the base of the Whopper thought they had a compelling argument for a coaction : world peace .
For Peace One Day on September 21 , 2015 , Burger King made anopen pleafor McDonald ’s to consider teaming up to peddle a “ McWhopper , ” a sandwich combining ingredients from both of the franchise ’ signature burgers . The top bun , beef patty , cheeseflower , sugar , special sauce , and middle bun would be from a Big Mac ; the love apple , Allium cepa , ketchup , pickles , flame - grill cake , and bottom bun would be from a whacker . Servers in tradition uniform would distribute the hybrid for free at a pop out - up eating house in Atlanta , Georgia — the halfway stage between their several corporate headquarters .
Burger King argued that the idea would help bring “ global cognizance ” to warring entities and promote a subject matter of peace . McDonald ’s , however , did not take the sweetener . In a Facebookresponseposted last August , CEO Steve Easterbrook telephone it a “ great idea , ” but “ let ’s acknowledge that between us there is simply a friendly clientele competition and certainly not the unequaled circumstances of the existent pain in the ass and suffering of war . ”
While the McWhopper fizzle , it did earn Burger King some positive notices . At the D&AD Awards for advertising excellence in London this week , ad delegacy Y&R New Zealand win six Yellow Pencils , one woodwind , and one Graphite for the thought .
Over atSeriousEats , bloggers attempt an unofficial version using the constituent suggested by the proposal of marriage . They notice “ saucing issues ” and observed that a Whopper is a full inch larger than a Big Mac , a disparity that threatened to compromise its structural unity . World peace will have to hold back .
[ h / tAd Age ]
