Apple exec Eddy Cue took the stage at SXSW in Austin on Monday to babble about Apple ’s late move into contentedness . The grown news of the 24-hour interval is that Apple has agree to buy the all - you - can - show magazine subscription app Texture . Cue also talked about Apple ’s plans for TV shows and answered question about purchase Netflix .
subscription are the red-hot market that everybody wants to rule these days . We have subscriptions services for television set , music , movie theatre , meal plans , and more . But Texture , an app that offers straight-out admission to issues of 200 major magazines for $ 10 per month , has n’t really prepare the man on ardour since its initial launchin 2015 . Apple seems to think there ’s some potential difference there and it ’s agreed to take the app off of Next Issue Media ’s hands . No price tag has been foretell , but consort toRecode , the syndicate of publishers like Conde Nast , Hearst , News Corp and Meredith were all happy with the deal . Investment firm KKR put$50 millioninto the company in 2015 , so that seems like a reasonable lower limit for what Apple might have compensate .
Cue did n’t give a lot of specific about Apple ’s plans for Texture . According to theHollywood Reporter , he told the interview at SXSW that magazines bid unbelievable content and design through the Texture app and “ we ’re really excited about bring that into Apple News . ” That could mean Texture will be fully wrapped into Apple News , or it might just incorporate certain design elements .
You might come back when the iPad first found , Apple fired up a publicity one shot touting the mode it would salvage thebook , magazine , andcomic bookindustries . That did n’t really happen . Those industries are n’t dead but the iPad did n’t really lift their decline . So , why is Apple making another go at powder magazine ? Cue almost framed it as an altruistic effort on his company ’s part .
counterpoint Apple News with social media companies like Facebook ’s news program provender , Cue saidthat Apple is better pose to deliver quality curated content because “ we ’re not advertise concentrate . ” While societal medium companies are reliant on keeping you hyper - stir and filled with furore as the clickbait headlines garner more “ engagement , ” Apple has you in full addicted to the twist in your sack , and it can take a more easygoing approaching to inform you .
There are peck of good publications featured in Texture ’s help , but countenance ’s face it , the app is about as exciting as receiving a missive fromPublisher ’s Clearing Housein your mailbox . While subscription servicing like Netflix and Spotify offered an chance for on the face of it sempiternal discovery , an individual is n’t potential to find more than a smattering of publications that are in person interesting in Texture . But magazines are great , the price is fairly fairish , and maybe Apple will continue summate more niche publishers .
As Apple ’s older vice chairperson of Internet Software and Services , Cue oversee some of the company ’s most deadening offering , like iTunes and Apple TV . The smell that those products plant ( meh , its good enough ) seems to be Apple ’s entire strategy for subject . It ’s putting a billion clam into creating original programing , andwhat ’s been announced so farhas thrilled near no one . Joining theterriblegame show Planet of the Apps we have a reboot ofSteven Spielberg ’s Amazing Storiescoming , as well as somesort of dramastarring Reese Witherspoon & Jennifer Aniston .
This tepid approach to the flourishing content state of war has caused multitude to speculate that Apple might judge to habituate its billions of dollars inreserve cashto buy Netflix , or even Disney . “ Generally , the account of Apple , we have n’t made huge skill , ” Cuetold the audiencein Austin . Likening Apple ’s advance to Pixar ’s he said , “ We ’re not after amount , we ’re after tone . ” I do n’t think anyone is comparing Carpool Karaoke to Toy Story , but whatever you say , Eddy .
[ Apple ]
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