nameless sources are say The Hollywood Reporter that the conflict for distribution rightfulness to the James Bond film just bring forth two new contenders : Apple and Amazon . Up until now Warner Bros. have been in the lead with the best bidding , but let ’s be honest . Apple and Amazon have deeper pockets .
Two of the world ’s biggest technical school companies entering a bidding warfare for a enfranchisement as iconic as James Bond is a big mess . If the report are reliable , the long awaited shifting of Hollywood ’s control over the movie business north to Silicon Valley could be unfolding before our center . And while we ’ve already seen Amazon Studios make some serious moves in the pic — the company claimedtwo Academy Awardsfor Manchester by the Sea — we do n’t yet make out much about what Apple might want to do . Here ’s THR with some clues :
Sources say newly arrived executives Zack Van Amburg and Jamie Erlicht are spearhead the effort on Apple ’s behalf . Given their desktop ( the duet do as co - presidents of Sony Pictures Television and shocked the industriousness when they harbinger in June that they were leaving for Apple ) , this would suggest that Apple is concerned in cutting a larger rights deal or learn full possession to exploit Bond ’s largely unmined TV potential . Valuation of the franchise may be anywhere between $ 2 billion and $ 5 billion , says an insider .
Let ’s get one thing straight : with over $ 260 billion in immediate payment on hired man , Apple has the money to buy the James Bond distribution rights . It has the money to buy the entire enfranchisement if MGM and Eon Productions , the British studio that produces the films , decide to sell it . Things get even more interesting from there .
MGM and Eon Productions control the James Bond franchise , and they ’re also the ones whoare accepting pitchesfrom five major studios as well as , reportedly , Apple and Amazon . But MGM and Eon do not distribute the film . Since Casino Royale off theaters in 2006 , Sony Pictures Entertainment has had that exclusive right . Sony ’s contract to distribute the film buy the farm in 2015 . Sony has also paid for a huge lump to commercialize the film , and you know that it ’s no accident that Daniel Craig used Sony phones and cameras in many of the late Bond film . excellently , Craig and director Sam Mendesrefused multi - million merchandise positioning dealsfrom both Sony and Samsung for Spectre , because they reckon Bond would n’t need to use an Android phone .
This brings us back to Apple . Not only would winning the distribution right to the Bond moving-picture show give Apple a huge foothold in a very profitable and iconic movie enfranchisement , but it would potentially give them a new agency to market Apple products and service . Just think the view where James Bond jumps out of a plane and moderate the EL on his Apple Watch as he flies towards the ground . Or would n’t it be cool if Bond busts out the latest iPhone and shows offthe gimmick ’s newfangled augment reality featuresfor some undercover agent shit . Or , in a more down - to - Earth fashion , think about an iTunes scoop for download the next Bond pic in 4 K UHD . Apple could almost charge customersany Mary Leontyne Price it desire to saddle .
While imagining what Apple and Amazon might do with James Bond is a fun thought exercise , for now , it ’s just that . It ’s an approximation that the caller are reportedly pursuing . It might never happen . But seriously , just think about the weird future where James Bond wears an Apple Watch and Beats phone . It ’s almostas ridiculousas the idea that Bond would apply a Sony Xperia phone . Which he did !
[ The Hollywood Reporter ]
AmazonAppleJames BondMoviesSony Pictures
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