Analysts Predict Apple 2013: That’s One Wonky Crystal Ball

Foretelling Apple ’s next groove is the internal interest for ( some ) eccentric and an occupational obssession for analysts , who trigger over themselves with demented predictions in “ notes ” and reports to people with lots of money who need to make more . Forrester just released its big report on what Apple will be like in 2013 , and it ’s a doozy — their crystal ball must be a Chinese knockoff , because it entirely ignores the actual instruction of not just Apple ’s wares , but gadgets and medium as a whole . An Apple clock radio ? Really ?

To start , for the great unwashed who supposedly have ” years of tracking [ Apple ’s ] strategical product moves ” they seem woefully unaware of products that Apple has out right now , much less where Apple is head . For illustration , they predict a whole new “ home server ” Cartesian product / market to dish out your movies and music . Time Capsule could do that with a couple of firmware update . And it ’s already out there .

The braggart matter is that they ’re seeing seven or eight major product at Apple ’s core where really there ’s just a few , at most . The illogic of Apple doing Geek Squad - style home installs or pumping out digital movie frame and medium - streaming clock radios aside ( yes Forrester really suggests all of those thing ) , stuff is converging ( or trying to ) , not multiply and splintering . mack , Apple TV and the iPhone hide most of what Forrester is proposing is the hereafter of Apple and in a far less complicated way than they ’re guess — what ’s missing is the content , but that ’s a wider job , beyond and exterior of Apple ( and anyone else trying to make god box for the living elbow room ) .

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