Today , Amazon extended its Prime rank political platform at a steep discount—$5.99 per month compared to the standard $ 12.99 — to customer enrolled in Medicaid , as it begin doingin Junefor those using Electronic benefit Transfer cards ( used to distribute government food and hard cash benefit . )
Free two - day shipping and the other various perks of Prime remain superposable for thoseapplyingwith a Medicaid or EBT placard , with the 54 percent step-down in rank answer to lure broken - income shoppers whose dollars Amazonstruggles to catch . ( Middle- and higher - income consumers , however , had their monthly Prime costsraised slightlyin January . )
Pursuing Medicaid enrollees further heat up the on-going war between Amazon and one of its crowing competitors : Walmart . While neither company provides robust datum on their shoppers , industry analysissuggests the average Walmart shopperearns lessthan the average Prime member . curb - cashing and other services associated with the unbanked also traditionally fall within the purview of Walmart . in the first place this workweek , Amazon wasreported to be in talkswith big banks about launch a “ checking - story - like product ” to siphon off that demographic off from its rival .
Amazon Go , its expanding web of cashierless convenience stores , still do not accept food for thought stamps(something an count on 10 percentage of its employee in Ohioare enrolled in)—citing “ current law ” as the cardinal roadblock . One imagines the caller is alreadylobbyingfor a change in legislating .
In the meanwhile , Amazon.com continues to enter in apilot programalongside six other on-line retailers to take the federal Supplemental Nutrition Assistance Program .
[ NYT ]
AmazonJeff BezosWalmart
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