AI Study Says Sometimes It’s Good When Executives Act Like Robots

This tale is part of our newChief Innovation Officer Forecastseries with Quartz , a business reputation from the front lines of the future tense .

If you ’ve ever had the privilege ( or curse ) of listen in on a corporate net profit call , you believably noticed that the administrator behave a small automatically . accord to anew studythat compared ChatGPT and other AIs to the human robots act upon in the C - Suite , sometimes that ’s a good affair .

Once a quarter , publicly traded corporations have an pay call to let investors know how the company is doing . You usually hear from the CEO and Chief Financial Officer , and after the executive director give their spiel at an earnings call , the floor is open for question . Sometimes , they sum new information , but ordinarily , corporate leaders just hedge questions and have-to doe with back to points they made in their prepared spoken language .

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ChatGPT could do part of that occupation ; after all , analyzing and regurgitating things other citizenry already said is a chatbot speciality — at least when it ’s not “ hallucinate ” idea out of sparse air .

So , investigator at Northeastern University ’s D’Amore - McKim School of Business set out to compare executives ’ earnings call chopper to ChatGPT and other enceinte words model AI tech . For the discipline , the researchers school AI on prepared remark from earnings calls and then had chatbots answer the same investor questions thrown at executives .

The investigator find that a wad of the fourth dimension , the human ’s answers were pretty alike to what the AI spit out , with no new information . But sometimes the executives tot up more detail . The study then equate how descent Mary Leontyne Price behaved after the net profit calls .

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Essentially , when executives gave less robotlike answer with more novel info , the effect on the company ’s stock was more striking .

So should you just have the golem put back the “ human ” executives execute the earnings call ? Bloomberg editorialist Matt Levine hadthis possible takeawayfor tummy : “ If earnings are bad you should have ChatGPT do your profit call , but if they ’re in force you should do it yourself . ”

If you ’ve stimulate dear intelligence , allow the mankind do their thing and give more details could juice your number . When time are knotty , you might consider passing the mic to a pixilated - lipped AI . Chances are no one will be able to tell the difference anyway .

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